Performed market research and advisory oversight to deliver insights on features of industry-leading digital farming platforms. Deliverables included equipping the client with informed market perceptions about the value and performance of various digital farming systems, inform the client on the digital farming competitive landscape, and provide a better understanding of the best way to develop relationships with channel partners (distribution, retail, coops, etc) in the space as the market expands.
Assisted the client in framing the digital agriculture landscape, assess and categorize various digital agriculture companies’ products / services, created market maps to outline possible evolutions of the digital agriculture landscape, and then defined and assessed options for the client's strategical entry and evolution of its digital agriculture strategy.
Coordinated the design and optimization of business processes to support an agency-based model in conjunction with technology enablement, change management and training to support the digital transformational program including program office, process work streams, technical development, architecture of SAP + Salesforce.com, reengineering and adapting back-end order-to-cash based on industry and client’s leading practices.
Assisted a leading precision agriculture software company to better understand its customers, define a customer experience, and identify a roadmap for future software / hardware enhancements. This project included current and emerging software, equipment and sensor technology.
Assisted the client in designing a digital e-commerce platform roadmap using customer-centric design principles. The project integrated precision agriculture technologies with business capabilities. A complex business case was created for Board of Director approval prior to commercial implementation.
Assisted the client in defining and assessing various strategic options for future business models due to digital / precision agriculture disruption. This included performing complex financial analysis and commercial due diligence processes to value the commercial viability of each scenario.